For some time, golf courses were like exclusive clubs, but perhaps not the kind you'd want to join, especially if you were a person of color. Golf attire has been a bit stagnant as well until recent years. That's why LBOW GOLF was created. It's not just about selling clothes; it's about creating a space for people in golf, a space where we can be ourselves, where our culture is celebrated through fun colors and designs that are not necessarily traditional but still meet the performance, standards, and respect of the game. The logo sports the winner's pose because by wearing LBOW you are conquering the weakness of division.

Founder Dr. Jaeson Courseault, is a physician who loves golf and often found himself as the only person of color on the green. His business partner, Co-Owner, and cousin, Joey Courseault is a Corporate IT Consultant. The two have a passion for changing the narrative. It's about giving people the confidence to walk onto the green, knowing who they are and what they represent. It's about feeling comfortable and confident in your own skin in previously unwanted spaces. This next generation of golfers will not miss out on the deals made on the golf course because  LBOW GOLF is here to join the movement that is inspiring that change.