Every thread reflects our mission: L-B-O-W, Live Boldly, Overcome Weakness. LBOW (pronounced “elbow”) is about encouraging confidence. What we wear plays a big role in that. We wanted to create not just more clothing, but a brand with a message. One that people could align with and feel encouraged by. This $102B industry called Golf needs more representation; that’s front office, medical, legal, marketing, engineering, etc. We are making our footprint in this space to bring new energy and create more opportunity. For some time, golf courses were like exclusive clubs, but perhaps not the kind you'd want to join, especially if you were dressed or looked a certain way. LBOW GOLF is about people being bold and feeling welcomed; where culture is celebrated, all through stylish attire that is manufactured with performance, high standards, and respect for the game. The logo sports the winner's pose, the fist pump, the "elbow" because by wearing LBOW you are declaring your boldness, your strength, your victory.